Baby Changing Room Awards

Sudocrem Care & Protect

Baby changing room awards

Brief

Demonstrate leadership within nappy care and caring brand credentials.

Consumer insight

72% of new parents find shopping with their baby a daunting experience.

Idea

Creation of the Sudocrem Care & Protect Baby Changing Room Awards to recognise the best baby changing rooms in the UK. Sponsorship of the NCT Nappy Change App and a media relations campaign to drive entries. Now in its fifth year, the campaign has delivered hundreds of items of coverage and received the Best PR Campaign for a non-licensed Medicine in the 2017 OTC Awards. We recently created a new category with PAMIS to recognise disabled changing families.

Pamis OTC Marketing Awards 2017 Winner

Results

  • 48 ...pieces of coverage
  • 350 ...nomination entries
  • 411m Reach of...