Demonstrate leadership within nappy care and caring brand credentials.
72% of new parents find shopping with their baby a daunting experience.
Creation of the Sudocrem Care & Protect Baby Changing Room Awards to recognise the best baby changing rooms in the UK. Sponsorship of the NCT Nappy Change App and a media relations campaign to drive entries. Now in its fifth year, the campaign has delivered hundreds of items of coverage and received the Best PR Campaign for a non-licensed Medicine in the 2017 OTC Awards. We recently created a new category with PAMIS to recognise disabled changing families.
- 48 ...pieces of coverage
- 350 ...nomination entries
- 411m Reach of...