Play More

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Play more Sudocrem

Brief

Extend the usage of Sudocrem from babies to children.

Consumer insight

The average British child now spends just 5 hours a week playing outside, but 45.5 hours in front of the TV.

Play more Sudocrem award winner

Idea

Sudocrem Play More, a campaign to promote outdoor play and help nurseries to improve their outdoor play facilities. Supported by Professor Robert Winston and now in its third year, Play More has delivered outstanding results and won the Best PR Campaign for a Licensed Medicine in the 2018 OTC Awards.

Results

  • 134 ...items of coverage
  • 622m A reach of...
  • 6m ...social shares
  • 2000 ...nomination entries
  • 50 ...regenerated play grounds

Play More Sudocrem results