Extend the usage of Sudocrem from babies to children.
The average British child now spends just 5 hours a week playing outside, but 45.5 hours in front of the TV.
Sudocrem Play More, a campaign to promote outdoor play and help nurseries to improve their outdoor play facilities. Supported by Professor Robert Winston and now in its third year, Play More has delivered outstanding results and won the Best PR Campaign for a Licensed Medicine in the 2018 OTC Awards.
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