Infacol
Best OTC Public Relations Campaign for a Medicine
“From Mother with Love was a really hard-working campaign for Infacol which activated key influencers to generate personal and emotive content for a receptive online community of parents.”
Sudocrem
Best Big budget OTC marketing campaign
“A brand with a great and long tradition in the UK, Teva’s latest campaign for Sudocrem combines to great effect real-world evidence of consumer benefit with real insight into the challenges of parenting.”
My Little Sudocrem
Best OTC Public Relations Campaign for a Non-Medicine
“Teva captured relevant trends beautifully with its campaign for Sudocrem. By focusing on gardening, the company tried to get children away from technology, outdoors into the garden, creating an inspirational campaign. Very impressed.”
Sudocrem
Best OTC Public Relations Campaign for a Medicine
"Sudocrem leads the field in creativity and execution in the OTC space. Medicine PR doesn’t have to be about features and benefits"
"‘It is always hard to build on a successful campaign year after year, but Sudocrem’s really creative idea did just that, giving the ‘play more’ concept a new angle for the brand and securing a great endorsement from Chris Packham"
- OTC Judge
Sudocrem Care & Protect
Best OTC Public Relations Campaign for a Non-Medicine
"A beautiful way to leverage the Sudocrem brand equity whilst also having a really meaningful impact. Great return on investment too"
- OTC Judge
Sudocrem
Best OTC Public Relations Campaign for a Medicine
“Creative, warm, engaging and emotive, Sudocrem’s campaign brilliantly targeted nursery workers who use the product to treat babies’ nappy rash. This campaign was based on a strong insight and expertly executed.”
- OTC judge
Infacol
Best OTC Public Relations Campaign for a Medicine
“By teaming up with UK charity Cry-sis, Infacol found an innovative way to raise awareness of colic, a common problem in infants.”
- OTC judge
Sudocrem Care & Protect
Best OTC Public Relations Campaign for a Non-Medicine
“Sudocrem edged it with a positive approach that not only allowed the brand to be the hero, but also offered longevity beyond the launch year.”
- OTC judge
Exorex
Best OTC Public Relations Campaign for a Medicine
“The ‘I am beautiful’ campaign for Exorex challenged perceptions about psoriasis by focusing on the condition while portraying a very positive image.”
- OTC judge
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Let us help your PR take off!
Call Pauline Kent +44 (0)20 3872 4901
or email pauline@satellitepr.com
Sudocrem
Best OTC Public Relations Campaign for a Medicine
“As part of a wide-reaching and worthy campaign, Sudocrem gave something back to the relevant audience by way of support.”
- OTC judge
Sudocrem
Best OTC Public Relations Campaign for a Medicine
“An experiential stunt is a clever way to generate news in a short window of opportunity and the visual appeal of the sledge run clearly had commuters reaching for their smartphones in significant numbers.”
- OTC judge
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